43%

Average Air in Snack Bags

. The snack industry is cheating us. We like food too much to do that to you.

83%

Consumers Misled

83% of consumers feel misled by snack packaging. We heard you.

All Popcorn. All Flavor.

We started in Ann Arbor with a simple mission: to fix the snack industry's biggest flaw. While 43% of bags are air and 83% of consumers feel misled, we use cereal-box packaging to eliminate slack fill. Every box we ship is filled to the top, no tricks, no tricks, no tricks.